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A press release is a formal news document that highlights an aspect of your business – whether it’s a new product, a sponsored event, or any other information that you want publicized.┬áIn the world today it is important to remember that if a company or an individual is not visible continuously and regularly in the print, news, and online Internet media, the world will soon forget they exist, and move on to something more interesting. Everyone wants fresh and interesting news and information on a regular basis or they soon forgets a individual or company. As a company or individual, aspiring to be visible on the Internet, it is important and crucial to having a Press Release and have it Distributed.